Font Research

    Fonts are a very important part of conveying a certain message, so I've researched font psychology for the creation of my film's title. The three main types of fonts (serif, sans, and script) all have varying purposes. Serif fonts evoke a sense of respect and trust from the audience. Sans fonts are straightforward and modern, used to convey a direct message. Script fonts are used for more creative purposes and are often seen as elegant. While researching fonts, I had to keep in mind what feeling I wanted to evoke from the audience from my film. I wanted to create a sense of curiosity and slight unease. Through my research, I made not to use a more rounded or soft font, because it would create a sense of warmth, which is the opposite of what I'm going for. 

    

   Certain fonts will not attract my target audience. Since my film is within the sci-fi genre, it was a good idea for me too look at fonts used in the titles of other films within the genre. The majority of sci-fi films use sans serif fonts. Moon, Inception, and High Life are all examples of this. Though, there are some sci-fi films, such as Interstellar and The Creator, that use serif fonts. Most films within this genre likely use sans serif fonts due to their straight-forward nature. They are also used in modern and tech-focused settings, which is fitting for films with a major focus on science and tech. And since sans serif fonts are so straight-forward, they're also successful at creating a sense of unease and coldness, which is the tone that most science fiction movies carry.  

Edwards, G., Edwards, G., Weitz, C., Washington, J. D., Voyles, M. Y., & Chan, G. (2023, September 29). The Creator. IMDb. https://www.imdb.com/title/tt11858890/

High Life - Rotten Tomatoes. (n.d.). Www.rottentomatoes.com. https://www.rottentomatoes.com/m/high_life_2019